You've obtained a kick-ass story about your business that you feel in one's bones must be out there. Joe Public simply deserves to find out about it. Yet what do you do regarding it? You've currently believed "I ought to send this out as a…

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group…